Jamie Low

Blue Turtle Seduction

I’m a big fan of Archive.org; I use it for work purposes frequently, especially when researching an individual website’s history for SEO audits.  Almost every website is archived on a regular basis by a server farm located on the Presidio premises in San Francisco, and the data is provided for free through the Wayback Machine.  This is a super useful tool to help diagnose problems or get a sense what a website looked like before a site redesign, going all the way back to 1996.

But that’s really only the beginning of the treasures stored in the archive; they also keep public (and free) copies of scanned books, movies, images and music.  But until today, I somehow missed this awesome feature; not only can you download and stream live shows, but they now provide an embeddable flash app that allows you to post an entire show anywhere on the web.

Not only can I listen to the latest Blue Turtle Seduction show (and someone is really on top of things… this show is from this past weekend on November 15th in Sebastpol), but now I can share the entire live show here:

How cool is that?  BTS seems to really be ahead of the curve on using the web to help get the word out through fan outreach programs, including it’s “Seduction Squad” feature and the use of some pretty clever apps from ReverbNation, including an interactive tour map.  I suspect that most of these web-widgets are relatively easy to set up, and the synergy of using them together really ties their site together nicely; but this feature really seems to have more potential than most to unlock their content in a way that helps spread the word about their genre-bending music to their fans on the web.